About Rankability

Built for established businesses and agencies winning AI search.

See where your business or clients appear, understand what influences the answers, and know what to improve next—all in one connected workflow.

Our story

We built for the people doing the work.

Rankability started as a content optimization tool, and agencies became our best customers — because they live and die by results.

Then search changed. Business leaders and agency clients stopped asking only “where do we rank?” and started asking “why doesn’t ChatGPT recommend us?” That shift is visible in the data: search demand for AI-agent topics grew nearly 22× in three years.

Agencies needed one platform to track AI visibility, prove it to clients, and improve it. Established businesses needed the same clarity for their own brands. Neither should have to stitch together a dozen disconnected tools.

So that’s what we built.

Our mission

Help established businesses and agencies get more predictable AI search visibility—without the guesswork.

More visibility. Better evidence. Clearer priorities. Measurable progress.

What we believe

AI visibility is earned, not gamed.

You can’t force AI to recommend your business or clients.

You can track where they stand, fix what’s holding them back, and create clear, credible content that deserves to be cited and recommended.

Rankability is built for that work.

Trusted by search teams worldwide

Average customer rating
5.0★

Average customer rating

Verified reviews
136

Verified reviews on Google, G2 & Capterra

Team

Built by people who’ve done the work.

Rankability is led by search practitioners with firsthand experience building businesses, running client work, and improving search visibility.

Nathan Gotch, Co-Founder and CEO of Rankability

Nathan Gotch

Co-Founder & CEO

Simon L. Smith, Co-Founder and CTO of Rankability

Simon L. Smith

Co-Founder & CTO

Amber McGillivray, Customer Success at Rankability

Amber McGillivray

Customer Success

Make AI search visibility more predictable.

See where your business or clients appear, understand why, and know what to improve next.