The AI Search Report Podcast Cover

A weekly podcast from Nathan Gotch diving into AI-powered search, practical SEO strategies, and what it takes to get visibility in Google, ChatGPT, Perplexity, and other AI answer engines.

The AI Search Report

December 2025 Core Update: What Changed

Google's December 2025 core update confirms that site authority driven by backlinks is the key factor for stability in both traditional and AI search. Nathan breaks down the winning formula: build links first, then scale content.

What You'll Learn

  • Why backlinks are the #1 trust signal for surviving core updates
  • How an all-AI-generated site ranks well through aggressive link building
  • The 3 off-site tactics that drive AI search visibility: reviews, backlinks, and brand mentions
Check your site for these signals
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